Like Hugh Hefner himself, Playboy’s iconic costume ended up being a blend of provocative and traditional.
From the very very first problem in 1953, Playboy’s publisher Hugh Hefner desired to tell apart it through the sleazy intercourse publications kept underneath the newsstand countertop and offered in brown paper bags. He once explained he opt for bunny while the magazine’s mascot “because associated with funny intimate connotation,” but dressed him in a tuxedo “to include the notion of sophistication.” The models may have been nude, nevertheless the articles had been published by acclaimed writers like Norman Mailer, Kurt Vonnegut, Jack Kerouac, and Vladimir Nabokov and covered highbrow topics including “Picasso, Nietzsche, and jazz,” to quote Hefner’s introductory editorial. Also JFK read it.
Similarly, as he started their first Playboy Club in Chicago in 1960, Hefner emphasized respectability above raunchiness—a preference commonly noted by authors reflecting on their legacy after their death at age 91 the other day. The Playboy Club had been a supper club, maybe not a intercourse club; coats and ties were needed. (more…)